I travel to Norwich around two/three times a week and they're a big part of my of my weekly shop! They're the only place I've managed to find certain vegan versions of items that I cannot find in your typical stores like Holland & Barrett or Tesco/Sainsbury's. They sell vegan bacon, sometimes things like tofurkey, quick lunch snacks, a good variety of vegan cheeses, yogurts, crisps, chocolate, sweets, vegetable pate, shampoos and conditioners, ect. They sell loads of gluten free items and have a decent sized freezer section containing pizzas, pies and ice cream, however they're not completely vegan so you'll still need to check certain items. Most of the items there will have vegan and non-GMO stamps on them but as I said, always good to check if there isn't anything on the front! They have decent pricing but items like tea will be less expensive in places like Holland & Barrett! The Greenhouse cafe sells the same shampoo/conditioner for a lot cheaper also! Other than that, they're great! Nice friendly staff, great products, below a beautiful vegan/vegetarian cafe that is just delicious! Definitely worth a visit if you're in need of a good quality wholefoods shop.
Cons: Pricing on certain items could be better