The minute you enter the door, you have the feeling (at least I do) that I'm back in the 1960's, when vegan and vegetarian food markets were everywhere.
Don't even THINK of mentioning M-E-A-T here, they might run you out on a rail -- but that's OK, because what they DO have is wonderful!
While some people might find some of the political correctness a bit over the top, this is a small price to pay for the amazing variety of bulk foods (and coffees and grains, and flours, and nuts, and seeds -- you get the picture) and packaged goods that are available to you.
Rainbow is a co-op that is owned by its employees, and how cool is it that they close on Gay Pride Day and Cesar Chavez Day? The people who work there are great, always very helpful.
Another great thing they do is that they give a 10% discount on EVERYTHING if you're 60 years old or older! And given how expensive some of the stuff is, that's quite a saving.Pros: Variety, Attitude, Best lesbian cheesemongers in the world!