I've shop here occasionally for groceries and they carry good products. The cost is higher than some, but then again it is considered a Natural or Health Food Store. I still shop down in Ventura or Oxnard and even in Camarillo or Thousand Oaks for a wider selection. But for the Ojai area, this is the best place to go for many of your needs.
However, the Rainbow Bridge is more than just a food store. It is a very cool specialty store and this is one of my favorite places in Ojai to find little gifts for people. There is fun stuff and cool stuff, but there is also "unique" ordinary stuff like casual sun hats or colorful straw market bags and beach bags. I can't explain it, but whenever I need to buy a small birthday gift or token of appreciation, I always seem to find it here.
Even if I run through most of the typical Ojai gift shops first, and completely exhaust my mind and body shopping... When I stop in for a Deli juice or even walk through to use the restroom (they have interesting items for sale back there too!) I always seem to find "it!" You know, that special little... "That's it!" kind of find. Yes, the Rainbow Bridge usually has it.
I've noticed at the Bridge, they have a free-flowing one-of-a-kind merchandise stream that if you don't "buy it when you see it" you may never see it again. So, browse that this Natural Foods store, and browse it well, because you just never know what little treasures you'll be taking home with you that day.