Two words: Go. There. :D
Two words: Go. There. :D
This classy cafe inside Aveda is dynamic and vibrational. I love places that serve pure foods opposed to fake, fried and processed proteins. Grain salads, smoothies, homemade granola, vege enchiladas, vegan, natural breads and much more are all at your disposal. The menus are English, the music is comforting and the staff also speak English. We went during lunch hour when the meals are served in sets such as the masterful Tempeh Sandwich and the scanty Salad Set. Everything was divine and fulfilling except the salad. The vibe is more sophisticated than nomadic and most of the customers were dressed very fashionably on this day. Next time I will arrive in proper style!
I was exhausted after my arrival in Tokyo and need to find a place to have breakfast at 1pm on a Sunday. I clumsily negotiated the subways do eventually made it there. I ordered a green hummus sandwich and the muffin with tofu cream - plus two organic fair trade coffees with soy milk. The sandwich was a fairly ordinary salad sandwich. The berry and pumpkin seed muffin was nothing exceptional either (and the cream was a bit thick), but in all it was good enough for me to think I'd like to come here regularly while I'm in Tokyo. It's nice to know everything's vegan and the service is really friendly. I'm plus I could use my foreign money card which was convenient. As for the coffee...I'll keep looking.
Attached to Aveda salon this place was super easy to find
Very fresh westernised style cafe
We got the sandwich sets which were ridiculously good
Please note if looking for caffeine, a lot of the drinks were caffeine free.
A lot of great takeaway items and vegan packaged food
Mid price for lunch
Pure Cafe is out of this world good. The staff are super friendly and helpful, and the food blew my mind. Those muffins. So goddamn it.
They sell vegan bread items also, which I bought all of when I was there, and were dangerously good.
Another great place in the Omote-Sando area is Pure Cafe, in the Aveda store. This is more casual than Brown Rice and is a great place to grab lunch. I usually get the sandwich set, which includes soup of the day, salad (lovely dressing), whichever sandwich you chose, and a small piece of cake. The sandwiches are delicious, and, after avoiding Japanese bread & cakes (I read somewhere that they are made with lard) it's a great treat to have some "safe" bread! I've also been for dinner and had veggie enchilladas and a tempeh burger, both of which were fabulous! I'd read in previous reviews that this place was expensive and the portions were small, but that has not been my experience. I'm always full when I eat here, and I would say the price is average. My only problem is that I am tempted into the Aveda store, where I can spend a lot of money! Take metro (Chiyoda or Ginza lines) to Omote-sando station. Exit at B3, turn immediately left when you come out of station, down a small side street, walk for about 1 minute and you'll see Aveda is right in front of you.
Im a very big fan of the Tempeh Katsuretsu (Deep Fried Tempeh) plate and the Avocado Enchiladas Plate. Each one of these alone does not fill me up so I always get both. Costs about 2400yen together. I am not a big fan of the white sauce they put on the Enchiladas so I always get it without the white sauce.
I usually get the above. However, once in a while, I go for their "deli plate" which comes with 3 dishes you can choose from approximately 6 offerings. You can see it right in front of you. So if you see 3 that look real appealing, you might want to consider that.
Also, their Tempeh burger is killer.
They sell books by the way with all their recipes (in Japanese).
Pure Cafe is a favourite for me in Tokyo. We've been many times and it never disappoints. Friendly staff, fresh, delicious, healthy vegan food. More Westernized than Japanese style food. Breakfast options include tofu spread or peanut butter on toast, or amazing granola. Lunch options include sets with a drink, soup, rice and a main. Dinner at Pure is the best as there are a few 'deli' choices, or a burger or enchiladas or the vegeholic with tahini sauce which is my personal favourite.
Only a few minutes walk from Omotesando train station, exit B3. A great long walk from Harajuku station (20-25 minutes).
A must for vegans travelling Tokyo!
We went to Pure Cafè three times and we tried many things: from burgers to soups! Everything was delicious and healthy. It was good to taste something different from what we're used to eat in Italy. It's not an "à la carte" place, there are some "combinations", that include a soup and water.
They make breakfast and they also sell some goods (such as soy/rice milk, cookies, sauces...)
Nice atmosphere, quiet and friendly.
We were there two or three times during our Japan stay.
I especially loved their muffins and the chai latte.
Nice comfy atmosphere.
Love the atmosphere and ambiance- so chilled out- can spend a long time here and just relax after walking a lot in Shibuya/Omote Sando.
The food is a bit expensive tho.. but still worth it. their spiced carrot cake was good, and so was their sandwich or burger with tempeh inside it. very very delish! however I didnt like their muffin (way too dry).
Pure Cafe was one of my favorite spots in Tokyo. Their hours are longer than most places (open early and stay open late), which is great. The food was delicious and filling, very healthy and not overdone with seasonings, sugar or fake meat, etc. I loved the granola with soy yogurt and the tofu dip and toast for breakfast! The were many options for side dishes and desserts as well. As with many places in japan, the beverages are very expensive so I usually just drank the water provided on the counter!
A nice place in a nice location. Really really good food. Food warranted the price. Beautiful desserts. Really tasty. A vibrant atmosphere
We ate here a couple of times for breakfast only at the start of our long stay in Tokyo, mainly chosen out of neccesity as it was the nearest vegan place to us that opened early enough for breakfast. We tried it again for dinner later on in the trip but it was so packed and only serving cakes at that time (around 5pm).
I knew from reviews it was going to be on the pricey side but wow. First time we had a muffin 'set' although it only turned out to be a muffin and a tea. We initially thought we just made a bad choice so next I had a the 'bread and salad set' and got a tiny bread roll and handful of dressed salad leaves. My husband did better with a peanut butter and banana sandwich which was more filling. I guess it's attached to Aveda and in fashionable omotesando but otherwise the prices vs portion were inexplicable. Cannot recommend
I ate here twice. It's a little pricy, but kind of convinient because of it's location. The desserts are delicious and are available for take away. They have quite a lot of meal options and update them often enough. The place is clean and quiet, although a little crowded sometimes. It would be wise to make a reservation on the weekends.
I just finished my breakfast. Cozy little place. Yeah small servings! Quite expensive for the size. I always thought being vegetarian is expensive and this restaurant does instill that. Food quite good though and they have vegan cakes for your sweet tooths!
We ate here twice on our recent trip to Tokyo. We found it pretty easy to find and when I saw it was located next to Aveda skin and hair products I was even more excited as I love these natural products!
The cafe is nice and clean with a great ambience and lots of great take-away vegan snacks.
They serve lunch sets and we had the sandwich plate one with veggies, the other falafel - the falafel one was better. The creamy soup was delicious and we had second serves each! We also ordered the grain plate and it was really good even though just a bit too cold - could have done with heating up, or at least room temp - maybe better if you went there in summer?
Service was friendly and fast and overall was a good experience, I would recommend going if you are in the area :)
Also the whole menu is in English, and it was the only place in Japan we went where we weren't given chopsticks - only proper cutlery.
I had the curry lunch special and it was excellent! Hip and trendy little vegan cafe right next door to Aveda salon. Nice selection of teas, coffees and desserts as well. It was a bit smaller than what I imagined.
Food is good. Some items too expensive - for example, a bag of granola costs 1800 yen ($18)! Small portions (there's no excuse for high prices on small portions in Japan). But good food.
Attached to Aveda - which products I LOVE.
Came twice during my last visit - a sandwich set both times, just the right size for lunch, easy to order and an appetising array of cakes and veggie ingredients for sale too.
Another lovely Tokyo vegan location :)
We came to Pure to eat breakfast really but they happened to have a vegan sweets buffet that day :) First we got some soup, sallad and food muffins and then got to help our selves to the buffet table with lovely vegan sweets of different kinds. Very nice surprice! Staff was very friendly and some of them spoke a bit of english which was very helpful.
We had a terrific lunch at Pure Cafe. They had great selections, including lunch sets which we had. It was so nice to know that we could choose anything on the menu and not worry about what was hiding in it. Printed menu was bilingual, blackboard menu was all English, staff happily spoke adequate English, even though we can speak Japanese.
I liked the food, but the staff did'nt speak much english, and the menus was confusing. The portions was small, and it was a little bit pricy. Location, and interior of the cafe was great.
The ambiance was nice. We only had dessert - they were pretty good - not great - and a little overpriced.
I stopped here for some morning tea and tried a delightful apple crumble. A little pricey though. Nice atmosphere and right next to the Aveda shop.
We went here in April 2008. It was nice, but overpriced for the tiny portions. Don't get the set dinner if you actually want a decent size dessert. My husband got exactly 3 slices of cheesecake. The slices were one inch by 1/4 inch. He paid about the same for his soup, main, "dessert" and beer, as I did for a main, starter, and normal sized dessert (tiramisu) so keep that in mind! We ended up ordering the spicy carrot cake as well. The desserts were really good, but you can get the same ones at their sister restaurant, which is much better in my opinion.
pure cafe rules,,,! its either here or cafe 8,,,,depending on which side of shibuya i am,,,it shares doors with an Aveda shop,,,
get the lunch set,,and arrive early for tandoori tofu sandwich,,comes with small soup and small salad,,and coffee or tea,,,,and then i always get another sandwich togo!!!!!
and a good alternative to the brown rice café in the same neighborhood
The food`s okay but nothing special. This place was opened by the owners of `cafe eight` so I had expected more.
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Last updated: 2015/01/22
Added by: Guest