Well, definitely a hip, clean place with casual music and bright colours and lots of fruit everywhere.
I guess they focus mainly on smoothies since the range of different creations is pretty long, whereas food seems to be less in demand, but I might be wrong.
I was there twice and ate a raw pizza once with a smoothie and a piece of raw cake afterwards. The second day I tried a raw burger and another smoothie.
Almost needless to say that raw pizza and raw burger are quite different from "real" pizza & burger. But it was prepared creatively and tasted good.
The service was friendly and food was ready fairly quick. However, things are pretty pricey there, especially the cakes. As someone already mentioned below: 10 bucks for a really small piece of cake are pretty fancy.
Overall experience was good.