It's another Loving Hut franchise with a slightly more traditional Korean twist, at least in terms of the dining experience.
The food is decent enough and pretty typical of all other Loving Hut locations in Korea. Because it's in Insadong (the most popular tourist area), they have made it a little more "authentic" looking. Under the hood, it is by all other measures a standard Loving Hut.
That said, if you like Loving Hut or you are just looking for a reliable vegan meal in this area, please check this one out. Prices are good and certainly better than some of the other sit-down restaurants in the neighbourhood (due to tourist inflation).
Give it a try.Pros: Reliably Vegan
Cons: Nothing Groundbreaking or Original