There is nothing not to love about this vegan haven. The owners are both incredibly cool people and very knowledgable about what they carry and always willing and ready to discuss their products.
I love that absolutely everything in here is vegan, and for a small place they really have a huge selection. They offer everything from fresh produce grown locally (some in their own garden) to grab-and go food, beverages, staples such as flours, pastas, and nut butters, to frozen foods and local vegan ice cream, to toiletries and pet food, cookbooks, tee-shirts and belts -and all of it is cruelty free!
Unfortunately, I have the added restriction of being gluten-free which means I can't buy anything and everything I want here, but there is a hearty selection of items I can. My favorites include Sophie's Kitchen "fish", locally made kombucha, and Treeline cheese.
They also often host local food trucks in front of the store including but not limited to Waffleganger and the Vegan Van (which is currently on hiatus).
Nooch is well worth a trip out of your way, whether you're a local or just visiting. I do my best to stop by at least once a week so that I am supporting a local all-vegan business.
Updated from previous review on Wednesday November 20, 2013Pros: ALL VEGAN!, Great staff, Hard to find items