Out of the stores in the area, this is by far the best one (unless you're willing to make the trek to a Whole Foods). I go there whenever I need something they don't sell in my regular grocery store. There are a couple of things they haven't had (like seitan), but generally they have a wide selection of vegan staples, meat/dairy/egg substitutes, and cruelty-free personal care products. If I had a bit more money I would shop there more regularly.
The people who work there are friendly, but the negative thing about this store is that it is mostly teenagers who work there and they don't know much about dietary restrictions nor what is sold in the store. Every time I ask a question, they always have to check with the manager, and sometimes there isn't even a manager there. That can be really frustrating.
The other two things I don't like are first, they don't sell much produce. They have a very small produce section, which is all good and organic, but I wish they sold more because I don't know where else to buy organic produce. (If anyone else does, please let me know!) Also, it's very disorganized, so if you're vegan, vegetarian, or have an allergy, you have to check the ingredients on everything. They don't have special ingredient sections; rather, everything is organized by "type" of food and by brand. I always wish they would have a vegan section so I didn't have to do so much exploring and label-reading.
Cons: staff not knowledgeable, not organized well for ingredients, poor produce selection