Natural Choice have been in Poulton for longer than I can remember. Peter (the owner) and his staff are always more than helpful and friendly and are always keen to hear any feedback on their vegan (or non-vegan for that matter) produce. More than half their store is supplements so don't expect a huge range of vegan products. They do cover me for pretty much most things I can't find in the local supermarkets - vegan cheeses, meats, rice milk, soya spread, cereals, vegan chocolate, vegan toiletries, etc etc. For anyone living in the area wanting to avoid Holland & Barrett in favour of supporting an independent shop then Natural Choice is your best bet in the Blackpool & Fylde area.
Cons: Not a huge focus on vegan produce., No lunch food ready to eat.