I discovered Juice Generation in Hells Kitchen when I worked there several years ago. They make the best juices EVER. I have never been any place in NYC (or outside) better than this place. Everyone is friendly. All the produce is clean, and I think organic (not 100% sure on that). They have a great variety of juices and smoothies, and also sandwiches and snacks and almost their whole menu is vegan. I would give it 5 cows, but since they have a handful of non-vegetarian options, the system won't let me.