I had read about this place on happycow and stopped in here in June 2012. Here's my Escondido Jimbo's Naturally review.
This is a great store. It's well-organized, well-stocked, and nicely lit. The isles are clean and I had an easy time finding all the snacks and stuff we had wanted.
We got some food from the vegetarian and vegan friendly deli and the baked goods (vegan muffins and cookies!) counter as well as a freshly pressed green juice.
This place is like a moderate version of Whole Foods Market but with more feeling of heart and like-ability and less corporate vibe. Highly recommended when in the area.