I've been here only occasionally over the years, despite living within walking distance of this store. They have a wide variety of products for the health conscious but I have never been able to truly go shopping there because the prices are just far too expensive. For example toothpaste for 7$, regular size box of waffles for 8$. Its just ridiculous to me. Prices like these are one of the most common deterrents to people who would eat/shop healthier if they felt it was affordable. I have been able to find many of the exact same products I wanted from this location in other "non-green" stores for 90% below the prices there or online, which was still cheaper with shipping included. Big Lots had Tom's of Maine's toothpaste for under 2 bucks and sometimes 99 cents for example.
Other stores in the same category, like Earth Fare are higher quality in atmosphere and presentation but also offer cheaper options in most categories. I do not feel that is true of Home Economist everything seems over priced.
Living earth friendly, and eating healthful foods is NOT exclusively for the well off. If you are on a budget this is not the place to shop regularly, but please don't give up, just shop around, and don't be afraid to order online.
Cons: High prices