Grass Roots Natural Foods is small, well stocked grocer offering all organic produce section, good selection of vegan "brands" (Field Roast, including their new cheeses; Earth Balance, Tofurky, Follow Your Heart, Beanitos, So Delicious Dairy-free, Luna & Larry's Coconut Bliss, to names a few). Locally baked goods, some vegan, supplements, cosmetics & personal care products, books. Very friendly, knowledgeable staff. Convenient location. Though the more mainstream grocers in the south Lake Tahoe area do offer organic produce & some vegan brands, Grass Roots definitely worth visiting while in the area.
Cons: Pricey produce, Small