We shopped here several times on our camping vacation. The prices are a little high, but considering how far away it is from any other health food store (any store that has DECENT food, really), it was a real godsend. The roads in Sonoma generally take a very long time to drive, so it really is at least 40 minutes to any place that might have a similar selection of veggie products, so it's worth a little extra money. The selection is really fantastic, with lots of veggie stuff (it's all vegetarian), lots of great veggies, and probably everything you would want in the way of health/ beauty products. The atmosphere is also great, I'm too young to know for sure, but it seems like a genuine artifact of the '60s!