Didn't think I'd ever say this but Whole Foods pales compared to Erewhon. The selection of ready-to-go items at both the deli and the cooler was amazing and honestly a bit overwhelming for us first timers... in a great way! Everything looked so good; they even had an entire raw food section with all kinds of wraps, pizzas, pies, desserts, etc. They also seemed to carry a lot more smaller, local, independent brands, which was great for people like myself who are always on the hunt for new things to try out. The store was tidy and well-organized; the atmosphere was uplifting. A fantastic shopping experience overall!