I have been to this Earth Fare and the 2 Earth Fares in Asheville, NC (an hour away). It's a great grocery store. Lots of vegetarian and vegan selections in the deli area and beautiful organic produce. They also sell plants and herbs, as well as vitamins and stuff like that. Try the curry fake-chicken salad from the deli! It is delicious! When I leave the area, I miss shopping at this store.
Cons: IT'S NOT IN MY HOME TOWN!