It's another Cig Kofte place, there's a lot of them around but this one seems pretty hygienic, the cig kofte tastes good/healthy and it's in a good location close to Taksim (albeit down a small hill in the Cukurcuma area - look for the green sign). Price is inexpensive - just 3TL for the wrap (durum). They don't serve any non-vegetarian food.
If you get the wrap you might want to consider having it without the hot sauce (they will ask you... 'ajuh' is hot, 'beeraz ajuh' - some hot sauce, 'ajuh-suhz' - without the hot stuff) since the cig-kofte mixture already has hot chilli spices in it. It comes wrapped with lettuce and also optional pomegranate syrup (slightly sweet/sour).
Cons: Not much else apart from cig-kofte