I've been to the other locations many times, but to this particular one only a few, but they are very similar to the others, as Choices is a chain store. It's very similar to Wild Oats (formerly Capers), Planet Organic, etc. but they have been around in Vancouver much longer. I like the fact that it's a Canadian company, but other than that, their prices are just as outrageous as the other aforementioned, but it seems that in recent years their prices have been getting more competitive.
I can't think of anything that distinguishes Choices from other such health food supermarkets -- they do have some items that I have never seen at other stores, but for the most part, it's the same. You can also get points for shopping there that can be used towards purchases, just as the Superstore does, so that's cool.
This location happens to be right next door to Paradise Vegetarian Noodle House.
Cons: still super expensive