Well I've been here quite a lot and have been to the one in New York even more, and I have to say both are very similar in that they're EXTREMELY tiny locations in weird areas. Obviously they're not spending too much on rent because their locations aren't ideal at all, and because of that I wonder why the prices are so high. Are they using all organic ingredients? For the price I pay I hope so. The baked goods are all fairly good. Some are excellent (5 stars), some are things that a beginner could bake at home (2.5, 3 stars). I have heard their cookbook is the worst vegan dessert cook book you can buy, so that's fairly amusing. You have to come here a few times to really understand what you should buy here, what you should buy elsewhere (that is cheaper and tastes better), and what you should make at home. Me coming here so many times, you'd think the girls who work there would remember me, but NO. Every time I go - and nobody else has EVER been in there when I have been - they tell me about the place as if I had never been there before. I take my time looking at everything and I guess they assume I've never been there and they start talking about everything. It's kind of annoying, I just want a cookie. Having a little pamphlet with the bakeries history would be cute, but giving me a verbal history lesson every time I come in is annoying after hearing it so many times. Also, the girls are all hipster-y, Silver Lake types, which isn't a terrible thing at all except that they have the attitude that goes with the whole vintage clothed, bike-riding, big, non-prescription-glasses-wearing Hollywood "scene" girls. Maybe if you texted them from you iphone what you want they'd be nicer. They kind of stand around and stare at you when they think you're not looking and NEVER make small talk except to each other, (*giggle, giggle*) and they make you feel uncomfortable as if you walked into THEIR space. I know many other people feel this same way. So you kind of go, "uhhhh" and you figure out what is actually good tasting so you can pay your $10 for two items and get the hell out of there before your $2.00 for 30 minutes meter expires and/or a homeless person wanders over from skid row to ask for your cupcake top.
Cons: You're not good enough for BabyCakes, Expensive, Unsafe area/you'll never find parking