I am very happy with the choice of vegan products they sell. I go there almost weekly. They have decent range of cooled and frozen products. Also huge range of flours/seeds and decent cosmetics region.
I haven't been very lucky with their cakes/fresh snacks. Didn't get one I would like to buy again so far.
I do find it slightly pricy, but not enough to stop going there.
[I live in Cambridge]