I had read about this place on happycow, and have been here a few times. Was just here in December 2012, and here's my Alive and Well review update.
From the outside, the place looked like a simple small store, but upon walking in, I was very impressed. It's good size store that's well stocked with a wide range of things, from edible goods to non-edible eco-friendly products. Lots of packaged foods and snack, frozen food, natural health and nutritional supplements, raw food stuff, bamboo utensils, and other things.
On one end of the store is a deli and juice bar where people came in for food and lunches.