Love the food I could get when I was living locally that I never saw elsewhere. Think they are ahead of the pack for new foods. Many of the vegan options are great although there are a few fails in the freezer section. But you can get delicious stuff like adzuki bean dip, raw cashew hummus, almond milk icecream, delicious curries off the fridge shelf and super awesome sprouted bread. You can also buy a bunch of other good grocery options like vegan mayo (which is delicious), etc. But yes, it will cost you $$$. I used to go here when I wanted to indulge.
Cons: $$$, Could have even more options!