This restaurant is ~~still~~ trying to find its groove so I wouldn't have rated it at all initially if it weren't for all of the reviews solicited (via Facebook) by the owner to help balance one person's negative experience.
Unfortunately I have, as of September 2012, had some really lousy food at this place as well as more inconsistent advertising, business practices and customer service. Touting a it as a "vegan restaurant" as has done some places is really misleading. It's kind of like calling yourself a "vegan chef" because you have been vegan for a year and decide to take over an old Original Italian Pizza location with no formal training as even a line cook or sous chef.
Over-sized portions of gross, undercooked food with missing (then advertised on one menu) ingredients (crunchy raw onions, anemic slices of tomato and no vegan mozzarella in the 20 long Veggie Calzone that was so soggy that the bottom fell off when I tried to cut a human sized portion) is not what I want to spend $20 on. That includes the tip to the non-vegan cook. As of mid September 2012, this item was taken off the menu, as was the original statement on the menu "everything on this menu is 100% vegan - prepared by a vegan - at 100% vegan workstations" was modified.
Do note, many of the photos are currently no longer helpful as they have decided to no longer offer fries.
Opened February, 2012, the place is taking a long time settling in. I love the idea but if I want an OIP style veggie sub, I'll go to the one near Luna2 and tell them to hold the cheese. I can't see ever wanting to go back. Full review here: http://wp.me/p1GQWj-1JSPros: abundant vegan selections, enthusiasm for veganism
Cons: misleading & defensive owner, poor business practices, lack of training shows