I first went here in 2010, buying a bento from the Deli to take on a daytrip to Disneyland. I wasn't overly impressed, but now that I have eaten in the restaurant I change my opinion!
I ate here twice on a recent trip to Japan in March 2013. I booked both times, but there were free tables on both occasions, so probably not necessary. It is really easy to find. I came from Harajuku JR station and walked along the right hand side of Omotesando Street, and when you pass kiddyland, you're half way there. It's just past a church and then you turn right to Neal's Yard store, and walk through to Brown Rice Cafe.
The staff were really friendly, although they didn't speak much English, there was an English menu available. I ordered the daily set menu, which was rice (brown!), steamed vegetables and tofu with a sweet miso sauce dressing, hijiki seaweed, miso and a selection of vegetables with pickle, mashed and covered in different sauces. It was nice, but I wasn't blown away and found the sauce a bit too sweet.
The next time I came, I had the burger set, and that was absolutely delicious! It came in a bun with vegetables, pickled cauliflower, chips and salad. I loved it, and they made their won bread, which was light and not too much of it. I also had the amazing amazake tart - fermented rice, cranberries and pecan nuts - I loved it! You could get these to go also, for sale at the counter, and I got a couple along with yummy chocolate heart biscuits (which they told me had butter, so they're obviously really clear on vegan/vegetarian distinction). I also had a drink that was a combination of iced tea and mandarin juice, which was delicious.
The place is in a great location, and the service is pretty quick and friendly. The clientele is young professionals and groups of girlfriends out shopping in the area with their designer bags.
I really loved my second meal and will definitely go back next time I'm in Tokyo!Pros: Easy to find, Delicious burger, Takeout snacks available