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Pure Food and Wine 
 based on 16 member reviews
54 Irving Place, New York City New York
10003
212-477-1010
Type: Vegan-friendly, All Raw, American, Gourmet, Wine
Info: New York raw food restaurant. Food is vegan except for honey in a few items. Features main entrees, starters, desserts, and teas. Dine inside or in the garden. Their One Lucky Duck Takeaway is around the corner from the restaurant. Also a booth at Chelsea Market. Accepts credit cards. Open Mon-Sun 12-3pm, 5.30-11pm. Price: Expensive.
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| "sexy, romantic, healthy, and cruel-free"
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My Rating |
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 15 |
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Posted on: Monday, November 30, 2009 |
Review: I visit veg/raw food restaurants all over the US and this is by far my favorite.
The atmosphere is perfect for a date night or a girls-night-out. The music has always been just right. I could hang out at this place all night, every night.
If the food was expensive, we did not notice because we were indulgently enjoying in the goodness of everything else.
I do not want to recommend any one item off of their menu because I believe it is all worth trying.
Pros: * *
Cons: * * |
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| "To consider before you go..."
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My Rating |
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12 |
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Posted on: Monday, August 17, 2009 |
Review: I think Pure Food and Wine is good and to be experienced at least once, but I think for those looking at a review deciding whether or not to go, it's not whether or not to try it ever, but you should just ask yourself what your in the mood for at that moment. It's interesting that the raw food restaurants I've been to--Bonobo's, Pure Food and Wine, Raw Soul, Blossom, among others--are all quite different. This is like high end, gourmet raw food, and I think in the same way that "regular" gourmet can be too rich and not hit the spot when you're in the mood for something simple, Pure Food and Wine might not hit the spot if you just want a salad, or some steamed cooked veggies, or some faux meat dish. My only other thing was I don't know that I felt it was worth the price. It felt like I was paying more for the atmosphere and the cache rather than for the food.
Pros: can't get much healthier than this * tasty * outdoor garden
Cons: not a great variety * pricey * |
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| "Jaw dropping BRILLIANT"
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My Rating |
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 8 |
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Posted on: Friday, July 17, 2009 |
Review: Quite simply some of the best food that I have ever tasted. I really didn't think it was possible to create such an amazing menu without the use of a oven!!!
Give it a shot! You'll lose your pay cheque, but the atmosphere is second to none, the food is outstanding and it all accumulates in an utterly unforgetable evening
Pros: Food * Atmosphere * Incredibly friendly staff
Cons: Price * Bug bites * Slow service |
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| "Loved the food at pure food and wine!!"
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My Rating |
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 2 |
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Posted on: Monday, June 22, 2009 |
Review: I really enjoyed my experience here and would love to go back again. The food was excellent my wife had the Lasagna and I Had the Thai Coconut dish hmmmmmmmmm. The appetizer was the cheese dish which we loved. It all lead to the desert which was the Peach Cobbler outstanding. I love going to a restaurant that I can have a desert and I don't have to worry about whats in it.
Pros: No wheat or Dairy * Excellent food * Great water
Cons: a little pricey * * |
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| "expensive"
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My Rating |
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1 |
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Posted on: Wednesday, May 20, 2009 |
Review: The food is good, but I am not sure one really needs to spend so much money on simple and healthy food, unless of course you have lots of money to spare. I've been there with my boyfriend (only on very special occasions)and our meals cost about $170-190 (tip not included) I drink water, and we share dessert. If you have been raw a long time you will probably feel very dehydrated after eating here. On the other hand, this is the only truly gourmet raw experience you can have in NY, so every one has to try it, at least once. Oh, and if you see the owner Sarma(made famous by the millions of photos of herself in her book) you'll be dissapointed, she never smiles and looks uptight.
Pros: garden * relaxing * good location
Cons: expensive * * |
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| "out of this world!"
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My Rating |
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4 |
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Posted on: Wednesday, May 20, 2009 |
Review: Hands down, the best (gourmet) raw food restaurant I have been to -- in New York, London, Amsterdam, San Francisco (and other northern California), Los Angeles (and other southern California), Edinburgh, Chicago. Simply divine. (Of course, it's also very expensive -- but well worth the splurge to treat yourself or a loved one on a special occasion).
Make sure to have the cheese platter and the ice cream sundae!
Unfortunately, the owner -- who is also co-author of a fantastic "cook" book -- who is sometimes visible in the place, seems to be rather self-absorbed and has no sense about how to give the place a warm and inviting atmosphere.
Pros: extraordinarily delicious food * culinarily innovative * elegant
Cons: expensive * pretentious * |
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| "Best Raw Food Restaurant in NYC!"
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My Rating |
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3 |
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Posted on: Friday, April 03, 2009 |
Review: I love food, and I love good raw food even more. Pure Food and Wine is the best raw food restaurant I've eaten at ever to date. The tiramisu is to live for, the chocolate molten lava cake is amazing, the raviolis are Divine, the ice cream rawks...the only thing I don't like is the price.
Pros: Awesome * Divine * Amazing
Cons: Pricey * * |
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| "What an AMAZING Experience!!!"
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My Rating |
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5 |
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Posted on: Saturday, February 28, 2009 |
Review: We came to NY JUST to go here and were not disappointed in the least. We had all sorts of juices and sakis, we had the worlds best stuffed mushrooms (cooked or otherwise...I don't even like mushrooms and I couldn't get enough), we had an amazing beet ravioli dish, and we had an incredible apple desert and a trifecta of perfect dark chocolate encased ice cream treats. A dipped ice cream cone, an ice cream sandwich, and a creamcicle!!
The proprietor, Sarma, who wrote my favorite cook book (again, raw or otherwise) took a picture with us and chatted with us for a while. A very pretty, sweet and down to earth lady.
PLUS we sat right next to Alicia Keys, but we didn't even know it!!! The wonderful waitress, Adrian I believe, was like "Oh you guys can tell your friends you met Sarma and sat next to Alicia Keys!" We were like, what?! lol
AMAZING experience. INCREDIBLE food. If you live in NY and don't go eat here every day, you're crazy. Period.
Pros: Totally Raw Vegan * Excellent Decor & CHOCOLATE * Beautiful and Delicious Food
Cons: Expensive but WORTH it!! * * |
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| "Perfect"
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My Rating |
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2 |
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Posted on: Tuesday, February 17, 2009 |
Review:
It's my favorite in NYC, fantastic :)
Pros: * *
Cons: * * |
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| "Not cheap, but worth the experience"
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My Rating |
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9 |
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Posted on: Friday, November 28, 2008 |
Review: Regardless of whether you eat raw or not, this is quite a dining experience. The food is tasty if not plentiful, wonderfully presented and rich. There's considerable choice, the service is excellent, atmosphere relaxed and staff friendly. There's also a take-away shop around the corner to the restaurant where there are tables for you to eat if you prefer the more informal atmosphere. It is quite pricey, too, but that's New York. Certainly worth trying and don't skip the desserts. Out of this world.
Pros: healthy cuisine * excellent food * nice atmosphere
Cons: Expensive * not great food-combining * |
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| "Interesting, But A Little Precious and Overpriced"
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My Rating |
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2 |
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Posted on: Monday, November 03, 2008 |
Review: If you're into raw food, you should try PFW at least once. It's very expensive, and you need to make reservations (or better yet, check their website, you can reserve online), particularly on a nice day or weekends.
The menu isn't huge, but the dishes are quite exotic. It's lacto-vegetarian and they use honey, but they have a few vegan dishes. When we went, they ran out of two of the main courses, unfortunately the two we wanted. The portions are small: think trendy California, model-thin servings. If you want food you can sink your teeth into, this probably isn't the place for you.
Perhaps it was just chance, but all but one of the dishes we ordered were very mushroom-heavy. We love mushrooms, so that wasn't an issue, but it was a little strange that there were so few dishes with leaves and green produce; maybe it's a seasonal thing. They used shaved truffles in one of this dishes, which was wonderful. The nut cheese appetizer is excellent as well.
As we were leaving, the hostess was very apologetic about the long wait time to be seated and that they ran out of two of the main courses. She was very friendly, as were the other staff members, so that made up for the expense and small portions. All in all, we'd probably go back one more time, but probably only if we knew someone who really wanted to try it. It won't become a regular choice for us compared to Blossom, Candle 79 or the myriad of other vegan-friendly or vegan restaurants in NYC.
If you love raw food, check it out.
Pros: Fresh Ingredients * Interesting Dishes * Friendly Staff
Cons: Very Expensive * Tiny Portions * Long Wait to be Seated |
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| "My first raw experience"
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My Rating |
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4 |
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Posted on: Saturday, February 02, 2008 |
Review: My hubby heard about PFW on the radio and became curious about the place. Because of my vegan tendencies he decided to take me there for my birthday. Neither of us had ever gone to a raw food restaurant.
The food was good but perhaps because I had such high expectations, I was expecting better. For me the best of the night was dessert - The Classic Sundae. The ice cream was great and the nuts complimented the ice cream perfectly.
Unfortunately, I only realized at the end that the dessert prices were even higher than the first courses. PFW is very expensive, and unlike many restaurants, there really are no options for those who do not want to indulge in an expensive meal. Everything is expensive. Actually... there isn't much of a selection at all.
Overall, I liked the experience but it was not good enough that the place became a favorite of mine.
Pros: Friendly staff * Good atmosphere * Great ice cream
Cons: expensive * small selection * tables somewhat close to each other |
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| "Don't skip if you're not into Raw"
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My Rating |
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351 |
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Posted on: Wednesday, December 05, 2007 |
Review: Raw vegan food is not something I seek out, but you HAVE TO EAT HERE just to try it once. It probably doesn't get any better than Pure. The stand out thing here is NOT the food, its the WATER!!! I kid you not. My whole group drank about a dozen glasses. I emailed Sarma and asked her what they use. Its a $6000+ Tensui Japanese Water filter. It makes the water go down like SILK. I kid you not. Just don't wait in line for the Empire State Building afterward...
The food is VERY RICH and gets over powering. The place is fun and hip and don't miss it!
Pros: tensui water! * *
Cons: too much flavor! * * |
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| "raw delight"
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My Rating |
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10 |
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Posted on: Sunday, December 02, 2007 |
Review: Day 3 of a raw journey for my girlfriend and I had us visit the legendary Pure Food & Wine. Expensive? Yes, but most of my items were worth the price. The only thing I found outrangeous was the $13 for my soup (which was interesting, to say the least) but I wanted to try something from all three courses, and so the Butternut squash soup it was.
On the entree front, I had a corn tamale with a raw BBQ sauce that was otherworldly. My girlfriend had the Chantrelle mushroom dish which was even better than mine. The finale of the night were the desserts, me with the ice cream sundae - hands down the best raw ice cream experience I have yet to gorge myself upon. And she had the flan - not gelatin like, but tasty and just what we needed.
The atmosphere is upscale (but not stuffy) as we dressed up, but there were people in jeans, including the wait staff. Surrounded by some of the best restaurants in NYC just north of the East Village, Pure Food & Wine holds its weight with just about any of them.
The only drawback was the lack of a juicebar. Every drink had alcohol in it (sake), and only a few could be virgin. The nice part about raw restaurants is the move towards nut shakes and juice drinks. Hopefully PF&W will gravitate towards this.
In all, this restaurant remains second to Quintessence in the NYC raw restaurant scene ... but a trip well worth it if money and time permits.
Pros: atmosphere * ice cream! * presentation
Cons: * * |
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| "My favorite place in New York"
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My Rating |
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13 |
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Posted on: Monday, October 22, 2007 |
Review: I am not a raw foodie, but my boyfriend and I will strive to visit Pure Food and Wine when we go to New York. I recommend getting the five-course tasting menu. It begins with a little amuse bouche, plus five small courses chosen by the chef. PFW makes delicious nut "cheeses," including a firm triangle of nut cheese as part of the amuse on our most recent visit. It appears one of their signature dishes is a delicious raw lasagna. My boyfriend was thrilled with his raw "taco." This time between the entree and dessert, we got a shot glass of a grape soda with a raw ice cream as a palate cleanser that was refreshing and delicious.
We were there for about two-and-a-half hours, but it was time (and money) well spent, and I cannot recommend this restaurant strongly enough. If you have plans for the evening, this isn't the place, but if you just want a nice, long, luxurious dinner, Pure Food and Wine is the place.
Pros: Delicous food * Excellent service * Beautiful setting
Cons: Rather expensive * * |
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| "Very creative"
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My Rating |
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112 |
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Posted on: Sunday, June 03, 2007 |
Review: First off, like someone else said, if cost is an issue, just don't go here. Know upfront that for one person to relax and enjoy the food, you will likely drop a bill here. The food was great, some of it unbelievable. However, I hate cilantro and both dishes I got were heavily accented with it. It really overpowered what were otherwise terrific dishes (they didn't mention it in the descriptions). Also, if you go, make a reservation!! We called for the hours and they didn't ask us for one. When we got there, 3 people at the desk asked us if we had one. We heard them say to others (not us) that if they wanted a table they needed to be gone by x o'clock. They actually let us stay for quite a while and we didn't feel rushed at all. The wine guy did stick his nose/face in a glass of wine, not only ours but everyone's. That is a peeve. But overall, despite the cost and touch of snobbery, it was excellent and would recommend it to those who can afford to go.
Pros: Creative tasty food * quality *
Cons: bartender's face in glass * overkill cilantro * cost prohibitive/ snobby |
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