Au Naturel has the best selection of cruelty-free products outside of Whole Foods in Chicago (an hour away). As for their veg*n groceries, you can get a better selection at the Wiseway on Rt. 30. That said, the Au Naturel staff is usually quite knowledgeable. Easy parking. If they had a bigger selection of organic produce I would shop here much more since that's the one thing Wiseway (and Sprouts in Chesterton) is lacking.
Be warned that they sell dead animals here a/k/a organic meat. I know everyone has to start somewhere when making the transition to a cruelty-free diet, but it's gross to see the dead animal carcasses next to my Tofutti.