Review: I was a little disappointed after all the hype. My friend had the lemon cupcake which was moist and subtle, very tasty. I had a mini cinnamon bite and that was also good, not great though. I also bought a red velvet cupcake and a brownie cupcake for later that night. The icing was good but the cake was so dry! Unforgivably so! It's the main part of a cupcake! I had to soak them in some almond milk in order to down them. The girl behind the counter was super nice! So I give most of my points to service. The place is a little small, but hey it's new york city! It was cozy and I could chat with my friend well enough without feeling intruded on by other customers. That being said, I'd go back to give it a second chance.