Responses to L2Lulu's Review

Respond to Review of Sweet Avenue Bake Shop
by L2Lulu

Review: Finally made a pilgrimage from Manhattan to Rutherford and boy was it worth it. So many options most of which vary each day. I am amazed by the options and the detail paid to each and every sumptuous cupcake. Thus far I've sampled Dark Side of the Moon (a classic yellow cupcake topped with the fluffiest chocolate buttercream) and Snowball (chocolate version) a Chocolate cake (also available in vanilla) topped with fluffy coconut buttercream and flaked coconut. I have 5 more varieties in my fridge to try, including a vegan red velvet cupcake topped with True Blood photo decoration in honor of tonight's Season 3 premiere. They also had World Cup cupcakes and have made special creations for other noteworthy events in world and pop culture. I like the creativity. I liked that while the shop is completely vegan they don't shout it. They let the be cupcakes be cupcakes first and vegan second which I think is key to moving veganism into the mainstream and pushing it toward a universal sense of that which is "normal." They do post that their philosophy is cruelty free, that they're dedicated to life, liberty and the pursuit of happiness. THAT'S the kind of statement a customer can sink her teeth into -- while sinking her teeth into a Black and White cupcake! A note about the previous comment of the staff's "unfriendliness." I noticed they weren't the loquacious type at first but rather where taking care of the Saturday afternoon business. When I started the dialog they were more than willing to engage me and were genuinely appreciative and friendly. SO unfriendly staff?? -- no way!

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