last week i was headed out to a new mostly vegetarian restaruant. it was said to be the big hit in town. when i got there all of the food was mushy. when i asked the waitress if i could get something with less "squish" to it she brought me a tray of something completely the same. i said, "no, ma'am these are over cooked." she laughed and said. "i followed the directions on the box" and left. are you serious?!?!?!?! when did frozen become fresh? how could they advertise such a thing on their menu! it's completely false!
Freezing a vegetable makes it closest to it's freshest than most "fresh" produce in the store, that has been picked before ripeness a few days or a week before you buy it.
Some vegetables really don't hold up well to the freezing process, the cells inside burst, creating the mush of which you speak.
I don't think this is something you can report to the BBB, because "fresh" can mean almost anything, and doesn't have a federally law based definition. For example, the word "Organic" has fed requirements, and so does "natural." I have not heard any definition requirements about "fresh."
I consider flash frozen vegetables "fresh." Apparently, you do not. Perception.