Those of us who’ve ever seen images of the twisted and thwarted world of factory farming (or animals in captivity), have often wondered how an openhearted person finds the strength to go in and capture such heart wrenching footage. I’ve long since imagined what it must be like be that person who cares so profoundly, so deeply, to be willing to witness these acts, time and time again. These people are rare, yet an incredible depth of spirit impels a person to immerse themselves into their worst nightmare. Why? Because the world really does need to know what it is surreptitiously responsible for.
Bringing light into the shadows
The Ghosts in Our Machine is an empathic invitation into the world of Jo-Anne McArthur, a gentle, caring, woman, who in her own words is no less than a war photographer. Her purpose is to bring light into the shadows, within situations that most people would be horrified to witness. It’s a selfless gift, so that those without a voice – those countless animals who suffer to clothe and feed mainstream society – can be seen.
This cinematic, feature length documentary brings hope to a world where the veil has been pulled firmly over our eyes; in a society where most people would rather rather bask in comfort, blinded to the truth. Whilst this video draws us close to some very challenging issues it also finds an admirable balance between suffering and the opportunity for a better future. It weaves the tragic tale of crimes against sentient life, along with the upliftment and inspiration of those animals who have found the freedom and love that they so rightly deserve.
An incredible opportunity for change
The Ghosts in Our Machine offers an incredible opportunity for change in a time when billions of animals are needlessly slaughtered and kept in shocking conditions every year. No time is greater for people like Jo-Anne McArthur to be heard and for us all to contribute, share and do whatever we can to help that message get out there.
I felt honoured to watch this film, captivated by the soulful artistry from start to finish. It’s a poetic and divinely created expression of the soul, with inspirational imagery, from video and photography, well worthy of our attention. I for one, hope that this will inspire a deeper awareness in all of us.
Check out the trailer here:
The Ghosts in Our Machine is available now on iTunes in Canada, USA and soon to be released in other parts of the world.
For full viewing details and local screenings visit:
From my heart to yours